AI and Automation with Make.com and n8n

What are the benefits of automating with 2bedigital?

💡 In a context where companies have more tools than time to manage them, automation is no longer an option. It is a strategic necessity.

• ⏳ Real time savings: teams no longer waste hours on repetitive tasks.

• ✅ Fewer errors and greater reliability in processes.

• 🔁 Standardised and replicable flows: more scalable and auditable processes.

• 📈 Better decision-making based on automatically updated data.

• 🧠 AI applied realistically and functionally to day-to-day operations.

• 🧩 Full integration of your company’s current digital ecosystem.

Why Make.com and n8n?

In an environment where tools are multiplying, data is growing and time is scarce, automation becomes the invisible axis that links efficiency, scalability and intelligence. That is why at 2bedigital we work with the two most robust, versatile and complementary platforms in today’s ecosystem: Make.com and n8n.

Each one responds to a different need. Combined, they allow us to tackle any automation challenge, regardless of the sector, the size of the company or the complexity of the process.

🔵 Make.com: speed, visualisation and power without code

Make (formerly Integromat) is a no-code platform designed to build complex flows visually, quickly and flexibly. It is ideal for marketing, sales, logistics or customer service teams that need to integrate tools and trigger actions without relying on technical staff.

Key advantages:

• 100% visual interface, no programming required.

• Allows you to build flows with multiple branches, loops and conditions.

• More than 1,500 native integrations with everyday apps: Gmail, HubSpot, WooCommerce, Airtable, Slack, Google Sheets, Prestashop, etc

• Advanced logic: handling variables, filters, transformations and functions.

• Scalable and very competitively priced.

• Ideal for MVPs, rapid pilots or departmental automations.

When we use it at 2bedigital:

• Automation of multi-channel marketing campaigns.

• Synchronisation between CRM and communication tools.

• Commercial processes with conditional logic.

• Automated sending of reports or alerts

⚫ n8n: total control, extreme customisation and technical focus

n8n is an open source, low-code automation tool designed for developers or companies with complex needs. Unlike other platforms, it can be self-hosted, allows you to run custom code (JavaScript, Python, etc.) and integrates with any API.

Key advantages:

• Open source: 100% customisable, extensible and no vendor lock-in.

• Self-hosting on your own servers or n8n.cloud.

• Direct access to external APIs and connection to databases.

• Execution of custom logic using code nodes.

• Ideal for complex, sensitive or critical automations.

• Perfect for B2B projects, corporate environments or regulated sectors.

When we use it at 2bedigital:

• Automation of core processes with complex logic and cross-validations.

• Processing of structured data and connection to SQL databases.

• Creation of internal bots that connect tools, generate reports and respond to commands.

• Advanced integrations between corporate systems (ERP, BI, proprietary CRMs, etc.).

Real use cases

At 2bedigital, we don’t just talk about automation in theory. We develop solutions for real customers who have improved their efficiency, data, and results thanks to technology.

Below are some specific examples that reflect what we are already doing with Make.com, n8n, and generative AI for companies in different sectors:

🛒 Retail & eCommerce

Automation of synchronisation between eCommerce and ERP

We automatically synchronise products, prices and stock between online stores (Prestashop, WooCommerce, Shopify) and the customer’s ERP. Whenever there is a change in the ERP, it is updated in the online store without manual intervention.

Intelligent recovery of abandoned carts

We create flows that detect cart abandonment, activate a scoring system per product/ticket and generate a personalised multi-channel sequence (email, WhatsApp, SMS) with dynamic content and discounts based on the value of the cart.

Automatic dashboards with sales and conversion data

We collect data from Google Analytics, Meta Ads, Google Ads, the online store, and the CRM. We centralise and automatically visualise it in customised dashboards with alerts if a key KPI drops.

🧑‍💼 B2B and industrial companies

Automated post-fair and post-event flows

At fairs, we collect leads through forms or QR scanning. The data is instantly cleaned, enriched (by sector, country, purchase volume), assigned to the sales team, and a follow-up flow is activated with email + tasks in CRM.

Lead validation and enrichment

We automate processes to verify email domains, assign industry, company size, country, language, and even suggest sales proposals based on the most viewed products. All without human intervention.

Sales activity notifications and reporting

We generate automatic weekly reports per salesperson with the number of meetings, quotes sent, pipeline status, new contacts, etc. The report is delivered in PDF format, via email and/or Slack.

🎓 Education, training and business schools

Automation of student onboarding

When a new student registers for a course, a flow is launched that gives them access to the platform, sends them personalised materials, introduces them to a private group and automatically assigns them a mentor.

Surveys + analysis with AI

We automate the sending of post-training surveys, analyse the responses with AI to detect patterns, extract key insights and generate a summary that is sent to the academic team.

Smart reminders and attendance

If a student misses a class or fails to submit an assignment, an automated reminder is triggered, tailored to their previous behaviour. A monthly student engagement report is also generated.

🧾 Consultancies, law firms and professional services

Automatic generation of personalised proposals

A client fills out a form with their requirements. The system selects a template, completes it with AI according to the type of service, incorporates dynamic pricing, customises the commercial text and delivers the proposal in PDF format in less than 5 minutes.

Follow-up of inactive clients and cross-selling

We detect clients who are inactive or who have not contracted a complementary service. A personalised multi-channel campaign is launched based on their contracting history, sector or previous interaction.

Accounting and tax automation

Automatic extraction and categorisation of invoices, generation of quarterly reports, tax due date alerts, communication with customers and cloud archiving.

🔄 Cross-cutting cases (valid for any sector)

• Connection between non-integrated tools: we connect what does not talk to each other (e.g. connecting WhatsApp + Google Sheets + HubSpot).

• Automated task and team management: task creation, tracking and notification in tools such as Trello, Asana or Notion based on events or KPIs.

• Internal bots: virtual assistants that process internal data, write reports or respond to queries from the sales, legal or marketing teams in real time.