Digital marketing consultancy

At 2bedigital, we offer digital marketing and digitalisation strategy consultancy to companies looking to expand their online presence and reach new levels of success.

Our extensive experience allows us to offer efficient and cost-effective advice to companies that already have their own team but need a new vision to enhance their digital strategy.

One of the strengths of the performance marketing service offered by 2bedigital lies in the definition of personalised strategies, which we execute with precision based on an established budget.

However, we understand that many companies only need guidance and monitoring during the process, preferring to carry out the execution internally. That is why we offer this digital marketing consultancy service.

Our CEO, Pablo Borrás, is an ISDI ambassador, a professor at the University of Santiago de Compostela, and has 12 years of experience in digital marketing and digital strategy. In addition, his training in financial strategy, based on his studies at IEB and Pompeu Fabra, combined with his more than 8 years in the banking sector, adds value to our service offering.

The 2bedigital team includes former Meta and Google consultants, as well as senior developers, who are trained to make the right strategic and profitable decisions for our clients.

Our approach focuses on providing solutions tailored to the specific needs of each company, from initial analysis to implementation and ongoing monitoring. With 2bedigital as your digital marketing partner, you can be confident of achieving exceptional results that will drive the growth of your business in the digital world.

What does digital consulting involve?

SWOT+SMART+TARGET+STRATEGY+ANALYTICS

SWOT analysis focuses on assessing your current situation in terms of digital resources, online presence, competition, and opportunities in the digital market. Here is how it could be structured:

Strengths:
- Online presence: Does the company already have a presence through a website, social media, or other digital channels?
- Available resources: Does it have an in-house digital marketing team or financial resources to invest in digital strategies?
- Existing customer base: Is there a segmented database?
- Brand situation: Is the company well positioned?

Weaknesses:
- Lack of digital experience: Does the company lack experience or knowledge in digital marketing and strategies?
- Limited resources: Do you have an adequate budget to invest in digital strategies or a dedicated team?
- Outdated infrastructure: Does the company have up-to-date technological systems?
- Lack of clarity in digital objectives: Does the company lack a clear or defined strategy?

Opportunities:
- Growing market: Are there opportunities for digital growth for the company?
- Changes in consumer behaviour: Are changes in consumer behaviour creating new opportunities for the company online?
- Emerging technologies: Are there emerging technologies or digital trends that the company could leverage for competitive advantage?
- Untapped market niches: Are there specific market segments that the company has not yet explored online?

Threats:
- Competition: Is competition increasing and posing a threat to the company? Changes in the regulatory environment

- Digital security risks: Is the company exposed to digital security risks such as hacking, data theft or cyber attacks?
- Changes in market trends: Could sudden changes in market trends harm the company’s position?

SMART objectives would be used to set clear and measurable goals that guide digital strategies and measure the success of the consultancy.

Specific:
- Define clear and specific digital objectives that align with the company’s business objectives.
- For example: Increase website traffic by 30% in the next 6 months.
Measurable:
- Establish key performance indicators (KPIs) to measure progress towards digital objectives.
- For example: Increase conversion rate by 20% in the next quarter.
Achievable:
- Set realistic and achievable goals, taking into account the resources available and the capabilities of the company.
- For example: Increase the number of social media followers by 50% in one year.
Relevant:
- Ensure that digital objectives are relevant to the overall growth and success of the business.
- For example: Improve the website user experience to increase customer retention and online sales.
Time-bound:
- Set a specific deadline for achieving each digital goal, which helps maintain a clear focus and manage time effectively.
- For example: Implement an email marketing campaign to increase online sales by 15% before the end of the quarter.

By using the SMART methodology, the company can set specific and measurable digital objectives that are realistic and relevant to its business, providing clear guidance for digital strategies and facilitating the measurement of the success of digital consulting.

To define your target audience, it is important to consider a number of key aspects that will help you pinpoint the people your digital marketing strategies will be aimed at.

Demographics:
- Age: What is the age range of your potential customers?
- Gender: Is your product or service aimed at a specific gender?
- Location: Where are your potential customers physically located? Are they local, national or international?
Socio-economic characteristics:
- Income level: What is the socio-economic level of your potential customers?
- Education: What is the educational level of your target audience?
- Occupation: What type of work do your potential customers do?
Lifestyle and personality:
- Interests and hobbies: What do they like to do in their free time?
- Values and beliefs: What are their core values and beliefs?
- Personality: What type of personality do your potential customers have?
Purchasing behaviour:
- Purchase frequency: How often do your potential customers make purchases?
- Purchasing motivations: What factors influence their purchasing decisions?
- Purchasing channels: Where do your potential customers prefer to shop? Online, in physical stores, through catalogues?
Technology and media:
- Device usage: What devices do your potential customers use to access the Internet?
- Platforms and social media: On which platforms and social media are your potential customers active?
- Communication preferences: How do they prefer to be contacted by your company? Email, text messages, social media?
Competition:
- Competitor analysis: What target audience is your competition attracting? What can you learn from their segmentation strategies?

Development of Value Proposition:
- Based on the SWOT analysis, the objectives and the TARGET, we define what will make customers choose our products/services over those of our competitors.
Selection of Digital Channels and Tactics:
- Select the most appropriate channels to achieve the company’s objectives.
- This may include SEO, SEM, content marketing, social media, marketing automation, digital advertising, among others.
Development of Messages and Content:
- Create relevant and engaging messages and content.
- Adapt content for each channel and audience segment, maintaining a consistent brand voice and image.
Planning and Execution:
- Develop a detailed action plan that includes clear objectives, deadlines, responsibilities, and budgets.
Monitoring and Measurement:
- Establish key metrics to measure the performance and success of the strategy.

Data Tracking:
- Set up tracking tools such as Google Analytics, Google Tag Manager, and social media tracking pixels to collect data on strategy performance.
Web Traffic Analysis:
- Identify the most effective traffic sources and areas of opportunity to improve user experience and conversion rates.
Conversion Analysis:
- Analyse the funnel to understand how users progress through the purchase process.
- Identify friction points and areas for improvement to enhance overall performance.
Social Media Analysis:
- Evaluate the performance of social media strategies, including reach, engagement, interaction, and lead generation.
- Use analytics tools built into social media platforms and third parties to gain detailed insights into the performance of posts and campaigns
Advertising Campaign Analysis:
- Evaluate the performance of digital advertising campaigns, including ad effectiveness, cost per click (CPC), cost per acquisition (CPA), and return on investment (ROI).
- Use tools such as Google Ads, Facebook Ads Manager, and programmatic advertising platforms to analyse campaign performance.
Email Marketing Analysis:
- Measure the effectiveness of email marketing campaigns, including open rate, click-through rate, conversion rate, and return on investment.
- Use email marketing analysis tools integrated into marketing automation platforms such as Connectif.
Customised Reports and Dashboards:
- Create customised reports and dashboards that clearly and concisely show the performance of the digital marketing strategy.
- Use tools such as Google Looker Studio to create customised reports and data visualisations.