A few days ago, we discussed TikTok: The app that the US wants to ban.
First, we analyse
what the world’s most downloaded app is and how it is used,
and then we talk about
TikTok Business and how brands can start to take advantage of it.
However, the application remains in the news since US President Donald Trump announced a few days ago that he wants to ban it.
Today we will analyse what problems this popular app is having, and why the US wants to ban it.
Just a couple of days ago, we heard Trump
assure that he would take action against this app, amid fears that the platform could be used by Chinese intelligence.
The investigation into TikTok, owned by China’s ByteDance, was conducted by the United States Committee on Foreign Investment.
US authorities were concerned that the app posed a risk to national security.
Specifically, critics of the app expressed concern that data TikTok could collect from US users could end up in the hands of the Chinese government.
Currently, the app is in the process of
negotiating its purchase by Microsoft,
in order to continue operating in America.
But what does TikTok think about all this?
In
the words of Kevin Mayer, CEO of TikTok and former Disney executive
TikTok provides a unique and intuitive interface. It gives creators easy and powerful tools.
It also encourages the formation of inclusive and meaningful communities. In short, TikTok brings successful competition to the market.
That’s why I joined the company as chief executive earlier this year: to help guide the next generation of creators in connecting with their new audiences, while bringing entertaining content into people’s lives.
“With our success comes responsibility and accountability. The entire industry has come under scrutiny, and rightly so.
However, we have come under even greater scrutiny due to the company’s Chinese origins. We accept this and embrace the challenge of providing reassurance through greater transparency and accountability.
We believe it is essential to show users, advertisers, creators, and regulators that we are responsible and committed members of the American community that follows United States laws.
In line with this, the company believes that
the entire industry must be maintained at an exceptionally high standard.
. That all companies should disclose their algorithms, moderation policies, and data flows to regulators.
That is why TikTok has not waited for regulation to arrive, but has taken a first step by launching a Transparency and Accountability Centre for moderation and data practices. Here, experts can observe its moderation policies in real time, as well as examine the actual code that drives its algorithms.
TikTok has become the latest target, but we are not the enemy.
The biggest move is to use this moment to drive deeper conversations about algorithms, transparency, and content moderation, and to develop stricter rules along the way.
We are taking the first of many steps to address these concerns, and we call on the industry to follow our lead for the benefit of users and creators around the world,” Mayer adds.
THE CONTROVERSIES OF TIKTOK
And all this
controversy comes on the heels of the app being banned in India
for two weeks due to concerns about the distribution of pornographic content.
In the United States, in addition to everything that is currently happening, it has paid a fine of $5.7 million for collecting data from children under the age of 13 without their parents’ permission.
Finally, the British Parliament has launched an investigation to analyse how this platform uses children’s data.
In addition, Facebook has just launched Reels, a feature similar to TikTok, but integrated into Instagram.
Reels launched this week in 50 countries, including the United States, France, the United Kingdom, Japan, and Spain.
“But let’s focus our energies on fair and open competition in the service of our consumers, rather than malicious attacks from our competitor — namely Facebook — disguised as patriotism and designed to end our very presence in the US,” says Kevin Mayer, CEO of TikTok.
We are prepared to take all necessary measures to ensure the availability and long-term success of TikTok.
The only thing that will not change is our commitment to ensuring that TikTok remains a safe platform for the tens of millions of American families who enjoy it.
Sigue atento a nuestro #2beblog, ya que seguiremos analizando este tema, y también hablaremos sobre Reels, y sobre cómo puede aprovechar todos los problemas que está teniendo TikTok.
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